Jaguar Land Rover (JLR) recently revealed a rather interesting new concept car, and no it’s not a new F-Type or Defender. Instead it’s called Project Vector and it is an electric autonomous vehicle that is part of the company’s Project Zero initiative.

It’s designed with urban mobility in mind, and will form part of a small fleet of vehicles that JLR plans to roll out in a pilot programme in Coventry in the UK.

The firm says Project Vector won’t necessarily replace the usual cars that people drive, but rather serve as an option for those who may need to carpool to work, or simply need a solution for shorter distances or within a campus setup. It will also carry the benefit of being more environmentally friendly than the V8 supercharged vehicles that the company has been manufacturing in recent years.

“Project Vector concept has been created with the mission to raise the quality of future urban living. It has been developed at the National Automotive Innovation Centre to gain the advantages of working with agility and close collaboration with academic and external partners. It will also address the wider landscape of mobility, from how customers connect with mobility services, to the infrastructure required to enable fully integrated, autonomous vehicles in our cities,” the firm wrote in a press release regarding the concept car.

As mentioned JLR is planning to launch a small fleet of Project Vector vehicles in late 2021.

“The intention is to collaborate with Coventry City Council and the West Midlands Combined Authority to plan a mobility service from late 2021, as a living laboratory for future mobility on the streets of Coventry,” the firm explains.

Precisely what the next steps are after that are unclear, and it will be interesting to see how such a project works in a real-world environment. We’re assuming the success of said programme will result in more real-world tests taking place in other UK cities, and from there who knows.

For now it seems that JLR, like many other carmakers, is dipping its proverbial toe into the urban mobility water.