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Facebook labels deepfake Biden video as “partly false”

Yesterday we reported on a Twitter deepfake video of democrat Joe Biden seemingly endorsing president Donald Trump for re-election. The video was tagged by the social media platform as manipulated media, and now the same video has surfaced on Facebook.

The site has outlined a similar approach to deepfake videos on its platform, but has offered a rather mixed response to the content in question, choosing to label it as “partly false”.

When you search for said video on Facebook, it is displayed with a message stating it is “partly false information,” as well as adding that it has been, “checked by independent fact checkers.” There is also a button below the message which explains why the post has been labelled as partly false, with it noting that, “The information in this post is a mix of true and false statements or it could simply be incomplete. In some cases, the information is misleading.”

The two independent fact checkers are AFP US and Lead Stories. While the former is a site that aims to debunk misleading stories online, it can be argued that AFP US is not an out and out third-party fact checker.

Our issues with the fact checkers aside, the video in question is clearly fake, and as such would fall under Facebook’s recent decision to ban all deepfakes on its platform moving forward. As such, how this video is still available to view on the platform remains unclear, especially as it contravenes the guidelines that Facebook itself has noted.

“It has been edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say,” the firm noted at the beginning of the year.

While it is good to see Facebook take action against misleading content on its site, this latest incident shows the platform is still too scared to follow through with its own policy.

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