It is safe to say that LG has falling behind its fellow smartphone makers ever since the divisive, modular G5 flagship phone saw the light of day. In that time we’ve gotten a number of solidly specced devices that performed well, but did not wow in the same way that other smartphones have been able to.
In a bid to change that, LG has teased a new design language for its upcoming smartphones. Whether a new aesthetic is enough to change things around for the South Korean firm remains to be seen.
“LG Electronics’ new minimalistic design language for its upcoming smartphone is a nod to the natural world with a visual form factor that differs from the industry trend and features a ‘Raindrop’ camera and front-back symmetrical curves, among other evolutionary design departures from previous LG mobile devices,” says a press release about the redesign.
“Our upcoming smartphone will draw on the rich history of classic LG designs which have always been distinctive at first touch. This handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward,” adds Cha Yong-duk, VP and head of LG’s Mobile Communications Design Lab.
While we appreciate LG’s desire to offer up a new design language, we’re far more interested in what plans the firm has on the foldable smartphone front. A few years ago, it was LG and Samsung that were reported to be at the forefront of this technology, but last year the former decided to sit back and wait to see how the market responded to the flexible technology.
The choice to do so in 2019 proved a smart one, with both Samsung and Huawei having different, but equally impactful struggles bringing their foldable phones to market.
2020 has its own hurdles too, with COVID-19 affecting manufacturing and supply chains in particular.
That said, LG has an opportunity to reveal something on the foldable phone front. The firm has already showcased a rollable TV screen, so porting that technology to a smaller form factor is certainly within the realm of possibilities.
If LG sits back and waits too long, the firm will once again be playing catch up with other companies that have released foldable phones, that despite having issues, are pushing the boundaries as far as flexible displays go.
As such, we’re hoping the South Korean firm also has something to show us on the foldable phone front down the line, alongside its new smartphone design language.