There has been some kind of great trick being pulled on the smartphone market in the last few years in the form of the flagship phone.

On the surface the idea of the flagship isn’t so wild: a top of the line model packing the newest tech that’s been freshly rolled out following testing and often being extremely expensive to make.

That expense is, of course, passed on to the consumer which is why we keep seeing smartphone prices break records every single year. In South Africa it’s not uncommon to see these juggernauts of excess rivalling the cost of a decent used car.

We wouldn’t be surprised if we see a R100K consumer phone grabs headlines at some point soon.

But here’s what you may not have known: the real place to do your smartphone shopping is in the mid-range. This is where newer, expensive and exciting tech is filtered down after all the bugs – and the immense price – are fine tuned after being used in flagships.

A prime example of this is the Huawei P40 lite, a phone full of flagship features you would have been bankrupted by a short time ago.

This, as always, starts on the front with the screen. The P40 lite is packing a truly crazy amount of display real estate – 6.4inches of it to be exact. This doesn’t mean that you’ll be carrying around a tablet in your pocket either, because the phone is still minute when you include the thin edges around the screen.

The entire phone is 159.2 X 76.3 millimetres. Everyone say thank you to the flagships for sorting out bigger screens on smaller devices. And don’t think that the LCD screen is all size and no pixels, because it’s packing a resolution of 2310 X 1080.

Another high end innovation helps with this fantastic screen to device size ratio. That innovation is the punch hole 16 MP front facing camera. While some mid-range devices are still using the screen notch to house the selfie camera, Huawei has quickly moved onto the punch hole design, featuring it in both its flagship and mid-range models alike.

Not only does the punch camera allow for more screen, it also avoids the pesky mechanical cameras that flip or extend out of some other phones. More moving parts means more points of potential error, so this choice of camera is yet another example of a feature kept after being experimented with on the flagship level.

The real camera experience, however, is when you turn the phone around and catch the unique cluster of cameras. The four on offer here include a 48MP main camera, an 8MP ultra wide lens, a 2MP bokeh lens and finally a 2MP macro lens. These all work in unison with AI processing to produce the best quality shots and videos, both of which rival the experience you get on a new flagship phone.

All of this, and we haven’t even mentioned the Kirin 810 processor, 6GB of RAM, the 4 200mAh battery available of the P40 lite or the elegant housing which packs all of this hardware into a neat little package. If the mid-range space is where the best value for money is to be found by local consumers, the latest device from Huawei is perhaps the top of the lot.

If you’d like to pick up the Huawei P40 lite, go to the Huawei Store.

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