Netflix is asking subscribers if they still want to be subscribers

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While the prospect of a free month of Netflix can be alluring many folks use that free trial and then forget about their subscription.

This forgetfulness can often lead to somebody paying for a subscription they don’t want for an extended period of time.

Netflix has now said it plans to address this issue but it sounds like the service is putting in minimal effort as it’s only addressing this problem for people who have subscribed to the service for a year or more and haven’t used it since they joined.

“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in app notifications this week,” says director of product innovation at Netflix, Eddy Wu.

You’d think this is a very rare problem and it is.

“These inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand, and are already factored into our financial guidance,” explains Wu.

Netflix added that it will cancel subscriptions for these accounts if the owners don’t confirm they’d like to keep subscribing.

Now, we say that this feels like minimal effort because after a year of paying your subscription you would have paid R1 089 for 11 months, excluding the free month you get when signing up.

We’re sure folks will appreciate this but perhaps Netflix should look at lessening the time it takes to decide if a person is inactive or perhaps, check in more frequently with subscribers.

With all of that having been said the onus of cancelling your subscription, free trial or not, rests on you and not Netflix.

As we’re on the topic of Netflix, we highly recommend checking out locally produced series Blood & Water which debuted on Netflix this week. It’s a rather enthralling watch and we’re counting the hours to the end of the day to binge the rest of the show.

[Source – Netflix]

Brendyn Lotz

Brendyn Lotz

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.