While Facebook’s handling of issues surrounding president Donald Trump has proved questionable to date, the social media platform is looking to take a firmer stance when it comes to the 2020 US elections happening later this year.
Just as it did in 2016, Facebook has launched a hub for voters in the country to stay up to date with what is happening, with the Voter Information Center now available. This time around, Facebook is adding more features to the mix aimed at stopping the spread of misinformation, along with tackling political ads and helping a larger number of citizens register to vote.
To that end Facebook is targeting four million people to register with the help of its Voter Information Center.
“Our goal is to help register 4 million voters this year using Facebook, Instagram and Messenger, and help them get to the polls so they can hold our leaders accountable. This goal is double the estimated 2 million people we helped register in both 2018 and 2016,” writes Naomi Gleit, VP of product management and social impact, regarding the launch.
“The Voting Information Center will also be a place where people can get information about registering to vote, or requesting an absentee or mail-in ballot, depending on the rules in their state. People will also be able to see local election alerts from their officials about changes to the voting process. Our intention is simple but ambitious: to help every eligible voter in the US who uses our platform vote this year,” she adds.
Whether Facebook can indeed achieve this goal remains to be seen, especially given CEO Mark Zuckerberg’s inaction over Trump’s “shooting starts” comments a couple of weeks ago.
That said, the launch of the Center is pleasing to see, as is the focus on providing accurate voting-related information for citizens, as well as the ability to not see political ads on the platform.
Hopefully then this year’s system will prove more successful than 2016’s as far as voter manipulation is concerned for the 2020 US Elections.