Fitbit has added a new smartwatch to its lineup, and it’s touting some rather interesting wellbeing-focused features. The Fitbit Sense as it has been christened looks a lot like the Versa 2 smartwatch that the company debuted last year, but crucially adds the ability to measure, monitor and help manage your stress levels.

Given the numerous conversations we’ve heard of late about stress, anxiety and burnout in recent months, especially in the creator community, an offering like the Fitbit Sense comes at an opportune time.

That said, it’s going to cost you, with the device currently listed for pre-order in selected regions at $330, making it one of the company’s most expensive wearables to date

Locally it is expected to launch online in mid-September, and be available in-store through retailers like Takealot, Sportsmans Warehouse, Cape Union Mart and others for R7 999 (RRP).

Whether local consumers will be willing to pay that much for the Fitbit Sense remains to be seen, but the company has at least refreshed other offerings like the Versa 3 and Inspire 2, both also arriving in October for R5 699 and R2 399 respectively.

Shifting back to the Fitbit Sense and its stress management functionality, it features an on-wrist sensor that detects electrodermal activity to indicate your body’s response to stress. This is paired with some on-device tools for mindfulness and reflection on stress, and could potentially help users better manage such aspects, according to Fitbit.

It is a rather niche feature, and one you’ll be paying a premium for, but other elements to the Fitbit Sense include built-in GPS, up to six-day battery life, a swimproof design and the usual workout modes and exercise tracking. As such it still boasts the features you would get on the Versa 3 too.