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Citrix’s latest research looks at the “next normal” for Work 2035

It is safe to say that many workforce 2020 strategies were disrupted by the COVID-19 pandemic, and consequently showcased how well an organisation handled its digital transformation. It has also meant that remote working has become the new normal, but what about the “next normal”? Well Citrix’s latest Work 2035 report has aimed to find out.

A year-long study (PDF) undertaken by the software company, the Work 2035 report, has tried to identify the trends and technologies that will shape the workplace and workforce in the coming years, based on what the past 12 months have resulted in.

To that end Citrix says that the workplace of the future will be, “driven by flexible models and intelligent solutions that remove the complexity and noise from work, employees will be more engaged and productive and fuel innovation and growth like never before.”

The company has also made some rather interesting predictions, such as robots not having the impact on human jobs that was much talked about over the past couple of years.

More specifically that AI will be be used to augment employee productivity, instead of replace it, with 77 percent of Work 2035 respondents noting that it will, “significantly speed up the decision-making process and make workers more productive.”

It has also identified some of the most in-demand jobs that will be required in the coming 15 years, with many of them unsurprisingly dictated by data.

The jobs of the future that business leaders and employees believe will rise to prominence are:

  • Robot / AI trainer – 82 percent leaders/44 percent employees
  • Virtual reality manager – 79 percent leaders/36 percent employees
  • Advanced data scientist – 76 percent leaders/35 percent employees
  • Privacy and trust manager – 68 percent leaders/30 percent employees
  • Design thinker – 56 percent leaders/27 percent employees

Interestingly there seems to a significant disparity between the importance of those roles as viewed by business leadership and employees. As such it will prove intriguing to find out which one is more correct by 2035.

Another finding, likely driven by the new normal of remote working, is that business owners and employees alike will be looking for technology that enables greater flexibility.

“Technology that allows for seamless access to the tools and information people need to collaborate and get work done wherever they happen to be will fuel flexible models that the future of work will demand,” says Citrix.

On that front, 67 percent of professionals (business leaders and workers combined) believe that a platform model will dominate work in the future. The report also notes that 60 percent of workers believe permanent employees will become rare by 2035.

“The COVID-19 pandemic has forced companies to reimagine the way things get done, and over the next 15 years, they will face more challenges and disruptions than ever,” says Tim Minahan, EVP of Business Strategy at Citrix.

“But as Work 2035 makes clear, within this chaos lies opportunity. Savvy companies are using this crisis to begin planning for the ‘next normal’. Not just return to where they were, but to embrace new workforce and work models to power their business forward,” he concludes.

To read about more insights from the Citrix Work 2035 report, you can download it via PDF here.

[Image – Photo by Medienstürmer on Unsplash]

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