The 2020 academic year has been a calamity to say the least.

Despite the biggest disruption to learning that we’ve seen in a long while, learning has gone on, but given the normal stress that Matriculants have going into final exams, we can’t fathom what that stress must be right now.

In a bid to assist the class of 2020, Cell C and Primestars have partnered up to help under-resourced learners prepare for their final exams.

But rather than creating a website and zero-rating it (which Cell C already does), the eduCate campaign makes use of cinemas.

Primestars through its YouthStart Foundation and Cell C have invited learners from under-privileged backgrounds to attend revision classes simultaneously broadcast to 17 cinemas around South Africa.

“Under-resourced public schools are bearing the brunt of the pandemic, and by not coming to their assistance, we are exacerbating inequality,” managing director at Primestars, Martin Sweet said in a statement.

“Our educational system needs help teaching problem solving, critical thinking and creativity. As the Private Tutor to public education utilising cinemas as theatres of learning, we are reinventing education to provide the skills necessary to create a more prosperous and inclusive future for all,” said Sweet.

The eduCate campaign covers the entire Math and Science curriculum with classes taking place each week. Primestars says this was decided on based on previous results in these subjects.

“These are extraordinary times that demand extraordinary responses and Cell C, Primestars and Youthstart Foundation are driving a movement of like-minded individuals and organisations that will step up and help to get our learners back to academic productivity – safely. It is up to citizens to create the change they seek by making education a pivotal part of COVID-19 response,” said Cell C’s human capital development and transformation chief officer, Juliet Mhango.

While we understand that 2020 has meant that these sorts of initiatives have become necessary, we hope that they stick around as some sense of normality returns.

[Image – CC 0 Pixabay]