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Blue ticks returning to Twitter in 2021, along with verification rule changes

Twitter is bringing back verification next year. The relaunch was announced by the Twitter Support account earlier this week, along with a call for those on the platform to provide feedback on the newly drafted policy that has been outlined for the verification process.

As you may or may not remember, Twitter suspended all new verification applications, as the platform found the blue check system to be a little imperfect, and in some instances being abused by accounts in order to exploit the algorithm that served up content on the timeline.

“We know how important it is to be able to express yourself and understand who you’re talking to on Twitter. So today, we’re sharing the start of our plans to revamp how people can identify themselves on Twitter, starting with verification and asking the public to share feedback on a draft of our new verification policy,” the platform wrote in a recent blog post.

“Calling for public feedback has become an important part of our policy development process because we want to ensure that, as an open service, our rules reflect the voices of the people who use Twitter,” it added.

The precise date for the 2021 relaunch has not been disclosed for now, but in the interim, Twitter has begun to outline what kinds of accounts will be eligible for the verification badge.

“We’re starting by more clearly defining some of the core types of Notable Accounts that are served by verification. Per the proposed policy, ‘the blue verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be notable and active’,” explains the blog post.

This far six categories of account have been highlighted:

  1. Government
  2. Companies, Brands and Non- Profit Organisations
  3. News
  4. Entertainment
  5. Sports
  6. Activists, Organisers, and Other Influential Individuals

The platform has also laid out some of the elements that accounts that fall under this category would need to fulfil in order to claim their verification badge.

Feedback on the aforementioned verification process concludes on 8th December, with users also able to tweet their feedback using #VerificationProcess, with Twitter to get the policy finalised and in place come 17th December.

[Image – Photo by Nathan Dumlao on Unsplash]

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