On Saturday, Blue Origin held an online auction where a seat aboard New Shepard was the item being bid on.

As you might be aware, Jeff Bezos will take one of the seats aboard the rocket, his brother Mark Bezos will take the other and now a third will join after winning the auction.

The winning bid was for $28 million and, unfortunately, we don’t know who made that bid though Blue Origin said it would name the person in a few weeks.

“The whole Blue Origin team cannot wait to meet our first customer. They’re going to join Jeff Bezos and his brother Mark on this historic human flight on New Shepard in just five weeks. July 20th is going to be an experience of a lifetime,” says director of astronaut and orbital sales at Blue Origin, Ariane Cornell.

The winning bid of $28 million will be donated to Club for the Future, a foundation set up by Blue Origin with the aim of inspiring more people to pursue STEM careers.

As many as 7 600 people registered for the auction according to Blue Origin.

There is one final seat aboard New Shepard and we’re expected to find out who that is in the next few weeks.

Now for the really important question – can a person with $28 million survive the trip to outer space?

New Shepard won’t be heading into outer space, in fact it won’t (or rather shouldn’t) go much further than the Kármán line – the so called boundary between our atmosphere and the inky void of space.

The New Shepard passengers will have three minutes to experience zero gravity before heading back to Earth with the help of parachutes.

All in all, somebody just paid $28 million for 12 minutes of fun from launch to touchdown. You can watch the auction livestream (which contains a number of interesting facts about the trip and craft) below.

[Image – Blue Origin]