Microsoft reveals significant Store policy change for app developers

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As part of its showcase for Windows 11, Microsoft revealed how things are changing for its Store in the latest iteration of the operating system. We now know that Android apps are becoming available via a partnership with the Amazon App Store, along with Microsoft trying to incentivise more developers to come to its marketplace.

Regarding the latter, Microsoft will be making a significant policy change as it pertains to revenue. More specifically from 28th July onwards, if a developer uses their own payment system or a third-party one within the app, they will receive 100 percent of the revenue.

It is, however, important to note that this does not apply to games in the Microsoft Store and only apps will fall under this new policy.

Given that Microsoft also touted Windows 11 as a system perfect for gaming, the move to omit games from the revenue policy change is expected, given how much of the company’s business at the moment is dependent on services like Game Pass.

The news is something that a developer/publisher like Epic Games will be less than happy to hear. This especially as it was involved with Apple in a lengthy and far-ranging court case over how digital marketplaces take a percentage of revenue.

That said while Apple is standing firm in its policies, Microsoft is showing some desire to change, with the company’s cut of PC games sold on the Store going down to 12 percent from 30 percent as of 1st August.

There certainly has to be a greater conversation around how much these digital marketplaces take from developers, but it looks like Microsoft is more willing to come to the bargaining table, if this latest Windows 11-related development is to be believed.

Either way, Microsoft appears to be making every effort to get as many app developers onboard as possible.

Robin-Leigh Chetty

Robin-Leigh Chetty

Editor of Hypertext. Covers smartphones, IoT, 5G, cloud computing and a few things in between. Also a keen photographer and dabbles in console games when not taking the hatchet to stories.


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