The number of companies releasing clones of Clubhouse continues to grow and the latest to do so is Spotify and its new Greenroom feature. The move has been in the making, however, with Spotify acquiring the company behind Locker Room – Betty Labs – and rebranding the offering into its current iteration.
Now Greenroom is being launched in 135 markets by Spotify as an audio only chat feature where creators can interact with one another, along with fans doing the same.
“Today, we’re making Spotify Greenroom available for the first time in its new form, available on iOS and Android in over 135 markets around the world. We’re building Greenroom with the creators and artists in mind who make Spotify great, optimizing for interactivity and deep connections between participants in live rooms,” wrote the streaming platform in a blog post.
Among the features on offer, Greenroom has:
- “New app branding (aka Greenroom) and a new overall look and feel
- The ability for any user to host or participate in live rooms
- A way to join Greenroom using your Spotify log-in info
- A new onboarding experience that puts users’ interests front and center
- Recording capabilities so you can complement your on-demand content with live conversations
- Chat controls to ensure the best possible experience.”
While it remains to be seen what the uptake for Greenroom will be like, given there are a plethora of similar options on the market vying to be a competitor to Clubhouse, it looks like Spotify is wanting music creators in particular to make the most of Greenroom.
“And in the interest of making Greenroom the premier creator-friendly live audio platform, we’re also proud to announce that we will be launching a Spotify Creator Fund, which will help live audio creators monetize their work,” the blog post adds.
“We believe Spotify has an opportunity not only to enable live broadcasts, but to aid discovery, drive consumption, and accelerate growth of the live category overall,” it concludes.