On Thursday Twitter revealed it did indeed have a subscription service ready to roll out in Twitter Blue.
For now the subscription is limited to Canada and Australia, but in the coming weeks and months we’ll start to see more regions able to take up the offering.
The only trouble is, we don’t think it’s all that attractive an offer.
For AUD$4.49 or CAD$3.49 (depending on your country of course) you get the following features:
- Bookmark Folder
- Undo Tweet
- Reader Mode
And that’s it.
As far as subscriptions go, this doesn’t really inspire us to open our wallets and that got us to thinking – what would get us to give Twitter every month.
Below we’ve outlined the features we’d pay for.
This is an obvious one and one that should really have been included in Twitter Blue from the outset.
While we understand that subscriptions often don’t mean “no more advertising” platforms such as YouTube with its YouTube Premium subscription allows users to remove ads.
With that having been said, if you’re sick of seeing adverts on your timeline, Tweetdeck is a free way to avoid ads on desktop, but when on mobile and the website it would be nice to not have to see advertising.
Having recently brought account verification back, Twitter Blue could be a good avenue to expedite account verifications for those who choose to pay.
To be clear, we’re not saying that those who don’t subscribe shouldn’t be verified, but rather that those who choose to pay can jump to the front of the queue. The same verification methods should still apply, but if folks are paying we see no reason why they can’t have their application addressed sooner.
The ability to edit tweets is a feature Twitter users have wanted for years now and Twitter Blue could represent a controlled way to implement this.
While we’d love the ability to fix typos we spot after posting, we also understand editing a tweet can be more nefarious in some instances.
However, if a person is paying for Twitter Blue perhaps folks would be less inclined to use the edit feature for anything nefarious given they could lose their subscription. This would require additional controls on Twitter’s end to make sure folks aren’t being malicious with their edits.
To be clear we’re talking about editing tweets after they are posted rather than editing before it is posted.
Early access to new features
We’d be lying if we said we didn’t crib this one from YouTube’s subscription service.
As a YouTube Premium subscriber you are able to participate in the testing of experimental features before they are implemented across the website.
One of our favourite tests is having search results display as a grid rather than a list as you can see in the image below.
Twitter already tests features among a limited set of users but opening this up to paying customers might make a subscription more attractive for the power users Twitter is trying to appeal to.
While you are able to mute certain keywords being able to block out entire types of content would be great. Say you haven’t watched the latest episode of a series, a filter could easily block out mentions, minor as they may be, of a specific show for a specific period of time.
While the Bookmarks feature is nice, being able to control what appears on your timeline is just better.
Whatever Twitter does decide to do with Blue, it really does need more than three features to really be worth considering. Hopefully we hear more from the platform as regards feature development in the coming months.