Anyone interested in photography will know that Alpha cameras, lenses and accessories often command hefty price tags.

It is also why you may want to check out the Switch to Sony promotion that the company is running this month.

The promotion will see local photography enthusiasts save up to R30 000 on cameras, lenses and other products should they bring in their old camera bodies, along with a few other discounts being on offer.

“Content creators have until 30 September 2021 to trade in their camera body and save up to R30,000 on a new Sony Alpha 1 and Sony Alpha 7RIV, receive 25% cashback on Sony lenses or get their hands on a Sony Alpha 6400 at up to R2,500 off,” explains a press release sent to Hypertext.

“The offer is extended to Alpha 7M3 with a discount of 27% and R9,999 discount on A7CK,” it adds.

For those wanting to upgrade their mirrorless camera setup, the Sony range is universally recognised for their quality and capabilities, so this promotion may be worth checking out.

“Our new Alpha campaign will allow even more content creators to experience the Sony Alpha universe, whether they’re beginners who want to switch from vlogging on their mobile phones or professional photographers looking to enhance their wildlife shots,” adds Murat Gebeceli, head of Digital Imaging at Sony for Middle East and Africa.

To see the promotion for yourself, as well as which local retailers are participating, head here.