All the way back in 1990, Vanilla Ice released the track that he would become synonymous with for the rest of his life, Ice Ice Baby.
Now, in 2021 the single has been re-released, as an advertising campaign for Samsung.
The song has been released as “Reduce Your Ice, Ice Baby” and encourages you to increase the temperature of your freezer, well, if you happen to be in Europe at least.
“New data issued from Samsung shows that if every household in Europe increased their freezer temperature by 1 degree Celsius, a projected amount of over 1 million tonnes of CO2 emissions could be saved annually. This is the equivalent CO2 emissions emitted from over 217,000 passenger vehicles being driven for an entire year, over 2.5 billion miles clocked up by the average passenger vehicle or the energy usage for a year at over 120,000 homes combined,” Samsung said in a press release.
Of course this is also an advert for Samsung’s Bespoke range in the UK which it has recently launched.
While we’re sure folks are going to focus on the cringeworthy nature of the video we’re curious about how this track will be met by representatives of Queen and David Bowie.
As you might be aware, Ice Ice Baby samples Under Pressure by Queen and Bowie. While that matter was settled out of court and Robert Van Winkle (Vanilla Ice’s real name) paid both artists compensation, we’d be curious to know whether this track is immune from that agreement. We’re sure that Samsung has properly licensed the track but given how much of a landmark case Ice Ice Baby was for copyright infringement, it’s something that immediately sprung to mind upon seeing this video.
“I’m so excited to work with Samsung on this project as music is such a great way to connect people and spread this environmental story. I hope the message is received loud and clear, and we can all do our bit to take care of our planet,” Van Winkle said in a statement.
We’re turning our freezer up as we speak, lest Samsung and Van Winkle decide to revive the “metal” version of Ice Ice Baby known as Too Cold.