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An in-app currency is coming to Tinder

According to a new report, Tinder appears to be introducing a virtual currency into its app ecosystem.

This is according to Bloomberg which reports that the in-app currency is currently only available in Australia. The “coins” as Bloomberg refers to them are earned by remaining active on Tinder, but can be purchased with real money.

Users can reportedly use these “coins” to purchase Super Likes and Boosts which can currently only be purchased with real money.

Of course, this also opens up another potential revenue stream for Tinder as it can now sell virtual currency which can in-turn be used to purchase features. It’s not clear whether users will be able to purchase Tinder Gold or Platinum subscription tiers with in-app currency but we wouldn’t hold our breath in that regard.

The in-app currency is arriving later this year and it appears Match Group, the company that owns Tinder, wants to make Tinder a richer experience beyond simply swiping right.

According to chief financial officer, Gary Swidler, the coins “will play an important role as the Tinder experience evolves and becomes more immersive, because virtual currency is useful in the context of gifting digital goods”.

We’re curious to see whether Tinder users will be able to purchase virtual gifts for matches and whether something like that would prove popular.

As mentioned the currency is being rolled out in Australia before it is introduced to other markets.

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