Written by Rajesh Jhamb, founder, OutreachFunnel on behalf of Setapp Limited.

Globally, billions of social media users and businesses take advantage and tap into the pool for business deals. The strategy starts when creating and launching your social media account.

Influencers, movie stars, and celebrities might easily get huge audiences soon after they launch their social media account, but it might be different for your business. You must work harder to establish a strong presence in the social media circles and the following tips can help you master the tricks.

Be active on social media

Every minute, millions of posts get updated on social media globally. With each newer update, older updates get pushed further down. Most users do not scroll further down and your post might not be viewed if you post only once in a while. Be active on social media and keep posting at least once daily. That way, you will keep building larger audiences.

To help you improve your social media presence by staying active, first make sure you don’t face any technical issues with your Mac. There is a new macOS coming soon, and to avoid macOS installation failed issues, make sure your Mac software and applications are up to date.

Go with what is currently trending

If you want your social media marketing strategies to be effective, go with what is currently trending. At one point, a certain social media platform might trend more than the others because of a certain viral post, politics, or current features. Keep yourself up to date with information and post more on social media platforms that are currently most active.

Have clear goals

Every business activity relies on set goals. These are the goals that act as pointers to specific audience targets, number of sales, product improvement, and marketing budget. Set your goals on how many social media leads you want to get, the number of followers you want within a certain period, and the engagements you are expecting. Start working on those goals and create workable ways to achieve them.

Add value to your social media posts

Any social media user can create and post something in their account but its effect depends on its value. Seek to add value to your posts and create content that will help your audience. add product photos, videos, blogs, motivational quotes, and any valuable posts that will make your audience keep visiting your social media accounts.

Build communities

Social media communities help make your brand known. They are the ones who first read your posts, repost them, comment, like, and click on your links. Use online tools to help you build a larger audience. Every social media account is unique and will require a different approach when building followers, friends, or communities.

Use social media tools to grow your presence the right way

There are many ways you can grow your social media presence but choose to do it the right way. Do not give false or exaggerated promises, statistics, or news to attract an audience. To do it the right way, include icons to your website, let your audiences know you are human and know what they want. Create links to your profiles, and share your posts widely.

Advertise

Advertising works perfectly in social media, just like in other types of media. You might take longer to grow a global audience, let alone a regional audience. But with advertising, you choose your target regions and build a strong presence through paid ads. Set aside a budget and maximise its return on investment.

Create relationships

Your social media presence goal should not be to have thousands of friends or followers but to have a relationship with your audience. The kind of posts you create will determine if you will have strong relationships or simply likes. You may create special weekly posts, create webinars, ask questions, and respond to comments or further questions.

Customer service is important

Social media customer service is very important if you want your audience to take you seriously. Do not focus too much on selling, but also focus on assisting people. You assist people by giving them helpful information, tips, tricks, and advice. Respond to all questions, deliver orders on time, and if there is a need for a refund, do it faithfully.

Do audits

Trends and statistics are very important when building a social media presence. Use technology and tools to know how effective a certain post was and why it was effective. Do the same for posts that failed. It will help you focus, refocus, strategise, and do everything in your ability that will help your social media accounts become effective.

Conclusion

Your strategies for improving your social media presence start on the day you launch your social media account. From that day, remain active daily and post valuable content. Actively search which platforms are trending and audit your posts to create room for improvement. Use paid ads and create strong relationships with your audience.

[Image – Photo by Prateek Katyal on Unsplash]